Wednesday, 21 January 2009

Google Page Ranking

Google page ranking or Google page rank is an algorithm used by Google search engine to measure the authority or relative importance of a web page. For example, web page X links to web page Y. Google assumes that web page X is casting a vote to web page Y. Therefore the more links to web page Y from other web pages the more votes it gets. Google assumes that web page Y must be important. Also, keep in mind the importance of a page casting a vote or linking to other page determines how important the vote is.

How about if Google filter links that are coming from known link farms that can cause a site to be penalized or banned by Google? For this instance they rightly figured out that webmasters have no control on which sites link to them, but they do have control on which sites they link out to. For this reason, links to web page Y coming from other site cannot harm web page Y, but links from web page Y to penalized sites can be harmful. So be more careful on which sites you link out to.

Google Page ranking or Google Page Rank (PR) for short is just one of the factors that determine page ranking in SERP (Search Engine Result Page). It isn't the only factor that Google uses to rank your position in SERP. Having high PR is not an effective measurement of a successful online marketing. For example you can have a PR10, but your traffic is not turning into money then what's the use of having it?

Here's what a high PR can do to you. If your into selling domain names. It will raise its value. Another thing is that, You can easily exchange links to other blogs or sites. You can sell or rent more of your advertising space. I wonder why advertising has to be relative to PR rather than the numbers of visitors. It will make you feel ahead of other webmasters. It's kinda some sort of ego that your blog or site has more relevance than others.

O.k that's it for now. If you have a questions or suggestions about my post feel free to leave a comment. Hope that this gives you an idea of how page rank works.


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