Pinterest Web Analytics

Pinterest team declared the rolling out of a long-awaited new feature Pinterest Web Analytics on Tuesday March 12, 2013. Pinterest Web Analyticsoffers you insights into the sort of activity the content of your web site generates on the visual social network. The tool shows you ways how many have pinned or repinned your videos and photos. Pinterest Web Analytics helps you find out how many people pinned from your web site, seeing your pins, and clicking your content. To get to your analytics, click Analytics within the top-right menu below your name and make sure you’ve verified your web site .Pinterest is that the image-based, social info sharing site has been one among the fastest-growing network .Pinterest created analytics to assist those businesses and people live what's occurring until today, lots of third-party services have emerged to try to to simply that. 

Pinterest Web Analytics

With Pinterest Web Analytics you will get to check no of Pins and Pinners, the amount of repins and repinners, the amount of impressions and reach, the amount of clicks and guests. All this data would be given within the style of a graph. Web Analytics is simply out there to users with business accounts. So, the primary step is to set up your business account which is very easy to create in three simple steps.

1. Create your business account which helps others to discover your business on pinterest.
   
   
2. Verify your website on Pinterest to show pinners you’re a genuine source.
   
   
3. Add Pin It button to your website/blog which is easy to pin and start analyzing.

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Google Authorship Profile

Google Authorship permits you to recognize as author of website by Google. It's the way for Google to prevent spam pages from showing within the search results as individuals would commit less spam once their name gets hooked up with the content. Google Authorship permits you to link your Google plus profile to the content you create. Google authorship verification you'll get your image highlighted simply before every and each link of your web site in SERPs.

Verification of Google Authorship :

In order to verify your Google Authorship follow the process below:

• Sign up for Google plus and create your Google+ profile

• Update your profile photo for sure.

• Make a point your name matches the name on your Google + profile

• To verify your authorship click on the verification link plus.google

Google Authorship 

Author Rank

Author Rank could be a score that's primarily based upon and reflective of a writer’s productivity the score could also be changed or weighted in varied ways in which specified a number of the product is treated as a lot of valuable than different product. If your rank as an author is nice, there are more possibilities that your content would rank above others beneath same class.

Following the rules given below would assist you to realize additional name as an reputeauthor.

• Create content that demonstrates our experience and produce a lot of content on the topics within which you wish to rank higher.

• Add link to each web site you're an author from your Google + page. Help improve the name, and show the worth, of our field.

• Provide quality articles underneath your name in order that its useful for the user. If the user comes checking out your article or spends longer on the articles written by you then there more probabilities that links to additional content written by you'd be shown by Google within the search results.

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SEO Updates 2013

Google Algorithm Update

The first Google update of 2013 is Google Algorithm Updateseen on 17^th January 2013 when all SEO results has been modified and it had been confirmed that their was a Google algorithm update has occurred. By Webmasters review it appears that this was a significant update which nearly affected 1% of search queries and this update affected search results in SERP.

Google Panda Algorithm Update #24 :

Shortly after Google Algorithm update, Google declared an official Google Panda Algorithm Update on 22^ndJanuary 2013 . This update had affected low quality websites and 1.2 search queries.

SEO Updates 2013

Google Page Rank Update

Google Page Rank Updatehas been updated on 4th February 2013. This can be a significant page rank update of this year 2013. According to this update Google will change every web site page rank and providing new PR to every web site consistent with quality of web site content and quality of back links they are having for sites.

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Facebook Graph Search

Facebook Graph Search helps you discover individuals, places and things.With Graph Search, you'll search something shared with you on Facebook, will notice stuff you've got shared with them, together with content set to Public. You can notice individuals supported things they've shared with you, together with their interests and profile information.You can notice photos you and your friends have tagged and others can see any photos they'll see on. Graph Search helps you search among your network of individuals and notice immediate reliable answers.

Facebook, together with photos hidden from timeline.Discover things like restaurants and music through your friends and connections. Facebook is that they're making an attempt to include search into social, whereas Google is making an attempt to incorporate social into search.All the data people have shared on Facebook becomes a robust searchable information. Graph search can take Social Media improvement to successive level.

Facebook For Business:

Few tips about facebook business page :

• Go to the “basic information” section of your settings for your business page currently and check that you've got fully updated everything out.
  
  
• As you write updates, be relevant check that they're relevant and fascinating. And vary the categories of knowledge you post.
  
  
• Facebook is constructed on word of mouth. Word of mouth comes from your existing customers. Your job is to urge your existing customers to attach with you on Facebook. create it happen.Get more fans.
  
  
• Compelling deals ar an excellent means of obtaining people to envision in. Those check ins are going to be a vital issue for the search perform.
  
  
• Your blog and web site are currently additional vital – however given that you've got the Facebook like or share buttons on them. check that you put in these on your web site/blog and those clicks can become a part of the search method, and will drive traffic to your web site.
  
  
  
  
  
  

  

  Facebook Graph Search

  
  

SEO Tips for Graph Search:

Facebook’s new search can let users do searches like “Indian restaurants" that my friends have been to and “music my friends like” which suggests that having a Page that individuals “like” , together with the additional basic quite native search.The business page is what a small/local business will management the foremost, and Facebook’s specific tips for business owners to optimizing a Page for the new search.

• The name, category, vanity URL, and information you share among the “About” section all facilitate people understand your business and will be shared on Facebook.
  
  
• If you've got got a location or a vicinity place page, update your address to create positive you will be ready to appear as a result once someone is finding out a specific location.
  
  
• Focus on attracting the correct fans to your page and on giving your fans a reason to maneuver at the side of your content on associate current basis.
  
  
  

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Social Media Marketing Trends In 2013

Social media will continue to play a central role in marketers´ day-to-day work over the course of this year. But many of them are pondering over the development of social marketing over the next months. Kristin Brewe, the IAB´s director of marketing and communications and chair of the Social Media Council, is just the right person to offer an insight into the matter.

Writing in a blog post on IAB´s website, Brewe noted a few key trends that social media marketing is likely to follow in 2013. Measurement will remain a key focus for businesses, as many have so far found performance and ROI measurement quite elusive. A recent poll from the IAB showed that more than a quarter of respondents had no clue how their organisations measured social performance, with only 17% of those interviewed measuring ROI on social sites activity.

As news and messages in general travel at the speed of sound on social media, it is becoming nearly impossible to hide the truth. Brands need to be more truthful than ever because social media makes their business transparent and exposed like never before. Communicating honestly with customers and being open to criticism is the right approach, Brewe claimed.

While the majority of brands are playing it safe by creating brand pages on big, well-established platforms, the alternative is also worth giving it a thought. Brands willing to take a risk might venture into creating their own platforms, with their own community, as this will undoubtedly make them stand out from the crowd.

The bottom line is that the social media outlook is very good despite the challenges brands face. It gives unrivalled opportunities for creating valuable relationships between brands and consumers, Brewe concluded.

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Google URL Shortener

Google has introduced the power of posting your RSS feeds directly onto your Twitter account in FeedBurner you'll be able to currently say smart bye to any or all your plugins that you simply wont to post your articles onto Twitter. If you're business feed through FeedBurner, simply log into FeedBurner and add Twitter account. All of your post titles are going to be announce with a shortened computer address onto your Twitter account.

Google URL Shortener 

What is noticeable during this method is Google’s own computer address agent, GOOG.GL. There's little doubt that Google has introduced its own computer address agent for this facility. It's used a fairly domain, GOO.GL. If you visit the domain http://goo.gl/, you may see simply a landing page showing few words regarding stability, security, and speed of Google’s computer address agent. You don’t realize some way to make your own short URLs or Associate in Nursing API to incorporate it in your applications. I believe Google could also be within the method of developing those, however enthusiasts already digged into the Google Toolbar and HTPP headers and developed internet applications to make substance.gl shortened URLs.

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Easy 10 Factors To Rank Good In Google

Easy 10 Factors To Rank Good In Google - Onpage 2013

Google and facebook is some thing without which today world cannot think to wake up in the morning. Immediately after waking up today's teens and youth opens Google search and Facebook through their cell phones, tablet or computer, so you can really do your business done if you rank well.The ranking in Google has 2 kinds. The One On-page SEO factors and other is done through Off-page SEO factors. The on-page Google search ranking some think which should be consider more than offpage.

Here are eleven factors and very easy to apply tips to achieve good ranking in Google

Keyword: Selection of keywords are of prime importance when you talk of Search engine ranking, We all have tendency to go for generic keyword or high competition keyword , which is some thing is crap. There are lots of other key word, where search is more but competition is less why cant we go for such a keyword.To search something the targeted keyword should be used in a specific manner with art & science, so that appropriate search can be targeted for top positions & maximizing the SEO traffic share.

Outgoing links: Outgoing links which can be also said as out bound links OBL. I recommend not to have more OBL. This links should be correlated to the title of the linked pages. The wrong link can harm the site.

Use of Strong and em Tags

I have seen using Strong tag where ever we have keyword Use correct propoton if <em> and <strong> Tag. Use For bold <strong> tag and for Italics use <em> tag

Article length and links: For Offpage works, the article which is having more texts is more welcomed. The quality is always to be taken into account as per brand and business requirements. The best practice for article submission consists of text with right keyword density. Normally you can have 3% of keywords. Always try to have 500 to 600 words for a article. The articles should always have text related to title and theme.

Permalink: The permalink can be Page URL which is one of the important factors that influence rankings. Don't stuff the url only with keywords but utilize them smartly with right keyword in the static page URLs or apparently static URL. The URL with related words should be re-written for better results. The size should be precise. Don’t  using stop words question marks, punctuation marks in the URLs which search engin bot don't like .

Over optimization penalty: Un-natural traffic can be because of Flag and triggers and the link growth to identify which may lead to over optimization penalty. Penalties may be like -30 to -50 i.e 30 to 50 drop in SERP ranking. Over optimization is one the latest update which Google has introduced .

Over optimization may have following

1. Aggressive use of exact match anchor text (both in on page and off page)

2. Aggressive use of exact match Keyword

3. Having only keywords in URL

4. Keyword stuffing indoor / outgoing links

5. Having Site wide links

6. Using both title and alt tags for image

Don’t make use of Frames: Always try not to use iframe , since lots of bots are finding it hard to crawl the page, but Nowadays google bot is not having problem in crawling the page but yahoo and bing has problem, most of the keyword ranking in google may also rank good in yahoo and bing ( not Vice versa) so always dont use iframe .

Note:
When to have I frame  : If your site is having lots of image or flash and its really taking time to load then in such case you can have iframe, when i say lots i mean more than 50 +

Internal links and anchor texts:

 All internal links take a share of the link ‘trust’ juice. The hyperlinks with dofollow poining to other url can pass on the link value but with those with nofollow can stop the link value drain. To get the good results from internal linking structure,follow hierarchy of interlinking of  links instead of having all the links in home page, try to have 150-200 links max

Freshness of Pages:One of the crucial factor to rank good in SERP is to have the fresh content. With the Update of Panda, Google has started loving Blogs and fresh content. Site with the good authority can really look forward for fresh page or may go for blogs in there site is they are having few page

Canon­i­cal­ize the Dupli­cate pages of your web­site.

Try to have rel="canonical" for all the page which is having duplicate page

Heading tags: One if the other important factor is having heading tag in the site. the second thing to do on onpage is to have heading tag  Mostly known and used heading tags are H1 to H6. H1 tags are of first priority which followed by others. There are lots of site which do not have heading tag .

 Things to remember while implementing the heading tag

1) Always implement heading tag in hierarchy i.e H2 should not come first. always have h1 first the followed by h2,then followed by h3

2)Have onely one h1 tag in one page

3) Don't duplicate the h1 tag i.e every page should have different h1 tag

Have respon­sive Site

Today is the world of Mobile phone and tablet , so try to make your site a responsive to these gadgets

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Tell Google Spider not to catch specific section of the content

Tell Google Spider not to catch specific section of the content 

To avoid duplicate content  we can have following things

1)      Making the URL not to index in Google , but this would really drop the visitors

2)      Telling Google Spider not to catch  Specific section of the Content  

è Having I frame (spider can’t catch the content )

è Having  Google off and Google on tag

Having this tag

Ex:

         <p> But for US auto General Motors, that is a mere footnote. The Sail U-VA launched in India last week is its litmus test, a make-or-break launch. Its success will determine whether GM’s 2-year-old tie-up with China’s SAIC works in terms of direct product launches in India. </p>

 

                    <!--googleoff: index-->

 

         <p>The facia is accentuated in places with lines and creases that make it appear big and muscular. There are no surprises at the rear, either, and a lack of inspiration becomes evident. The high strung vertical tail lamps are a doneto- death design, and from the back the car looks boxy. Design is not adventurous or eye catching, but functional.</p>

 

                    <!--googleon: index>

index - content surrounded by “googleoff: index” will not be indexed by Google

   

Let make the URL , Meta description , Heading Unique by adding some relevant dynamic one words    

Ex:

Sulekh News : Chinese checkers against the Samurai - Chevy Sail U-VA – Review  in http://cars.sulekha.com/chinese-checkers-against-the-samurai-chevy-sail-u-va-review_424236_review

 

Chinese checkers against the Samurai - Chevy Sail U-VA – Review   the original one in http://travel.sulekha.com/chinese-checkers-against-the-samurai-chevy-sail-u-va-review_424236_review

 

Adding <Sulekh News :> in front of the Heading tag will  avoided Duplicated issue similarly we can do it for  URL, Meta tags

 

And the body of the content in <!--googleoff: index--> tags  or in Iframe

Hence our URL get index , avoid duplicity in Body of our page, get visitors  

 

Note : Iframe content can cached by Google but not by yahoo & bing  So if we use iframe and <!--googleoff: index--> tags together  then we can avoid Duplicate issue for all major search engine

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PageRank November 2012

Google PageRank Update November 2012 

Google PageRank  has been updated again the update does not seem to be a significant one - but then again, perform a while. The last update took position in August 2012, and the one before that on May 2012. So the next update is predicted in the first 10 times of Feb 2013. We praise everyone whose PR didn't fall and for those whose did, there are a few factors you can do which increase PageRank. PageRank is way of giving a quality to a web page from 1 to 10.Google rates itself at PR 9. PR is way of ranking sites. Web page with a higher PR get listed and listed more regularly. For example, a PR 8 website might get listed several periods in a instant, whereas a PR 5 or 6 website might be listed just once per instant. 

            Google PageRank Update

PR is also one of the aspects promoters look for in a blog, but is certainly not the ONLY aspect. There are a lot of other aspects they look at first. Promoters look for how many individuals check out a website everyday. Despite PageRank still being aspect of the formula, SEOs know that PageRank is often out of date and not that useful. Moreover, there are many other aspects of the formula that may or may not be as essential as PageRank. PageRank is one of the most essential aspect for determining the place of a website in SERP.PageRank is the decision to reduce its impact step in formula.

 

To improve PR you need to create good content on your website and keep in mind your website should not have any duplicate content. For Improving  PageRank Position you need to increase Inbound links of your website. Getting Inbound Links from High Quality Relevant sites is very effective way to improve Google page rank.

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