How to Optimize the Website for Bing?

When it comes to doing SEO for Google then we get loads of articles, blog posts and other content on how we can optimize the website and get better rankings and traffic. But when it comes to optimizing the website for Bing then we have very less information from people on internet or World Wide Web (WWW).

Recently, Duane Forrester Senior Product Manager of Bing’s Webmaster Program organized a webinar on crawling basics. In this webinar he described factors Bing considers important before ranking any website for a particular search term.

Here is the summary of Bing crawling basics webinar describing important ranking factors for Bing:

• Content is King: A lot of fresh and unique content is important for crawlers of Bing.
• XML Sitemaps and RSS Feeds: Bing insists on using error free sitemap.xml. XML sitemap should not have URLs leading to 404 pages; Bingbot might ignore whole sitemap if it finds even one URL leading to 404 errors. RSS feeds are more important for Bing, by RSS feeds Bingbot will get update about latest content coming on website.
• Robots.txt: In a survey conducted by Bing they found that most of the websites which Bingbot cannot crawl don’t have correct robots.txt file. They found that these websites have blocked crawlers from indexing the websites. So, check your robots.txt before doing SEO for the website.
• Bounce Rate: Bing also considers bounce rate as a major ranking factor. If they find that most of the visitors are leaving a page before spending certain amount of time on that page, then they may rank down the website. So, keep a check on your bounce rate also. Make your website engaging enough for the visitors.
• Bing Webmaster Tools: Finally, if you want to rank well on Bing then you should start using Bing webmaster tool. Benefits of using Bing Webmaster Tool are that you can have a better control on your website when it comes to indexing in Bing. Besides using an array of SEO tools like keyword research, back-link analysis etc. you can submit sitemaps, control robots.txt, URL parameters etc.

Besides all this, social media plays an important role in SEO for Bing. Hope this will help you in getting better ranks on Bing.

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New Features and Tools in Bing Webmaster Tool

With merger of Bing and Yahoo we lost very good link analysis tool (Yahoo! Site Explorer). Now with new look and user experience Bing has reintroduced that tool in its webmaster tool. Go and explore new tools under diagnostics & tools section of bing webmaster tool. Bing has introduced these new tools which are useful for any SEO:

Link Explorer (beta): Just like yahoo site explorer you can check backlinks of any website.

SEO Analyzer (beta): This tool generates SEO reports for websites which are verified by the account you are currently logged in with.

Fetch as Bingbot (beta): See your website as seen by the crawler of bing (Bingbot).

More information can be found at Bing Webmaster Community Blog

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Three Types of SEO

White Hat SEO

White hat SEO, as the name indicates, is clean and healthy, and the type of seo service most businesses would want for their web page. White hat SEO techniques and strategies are those which follow recommendations set by the google, and include no fraud. White hat seo merely looks for to provide the most look for web page search engine optimization friendly demonstration of useful material which is naturally useful and created for people.

Types of  SEO

Black Hat SEO

Black hat SEO, as you may have already thought is the wicked sibling. Black hat SEO, as opposed to its healthy kin, uses techniques, techniques, and games to avoid the algorithmic limitations set up by the google to prevent bad material from getting higher positions in the listings (SERPs).

Bad SEO

Bad SEO is not actually black hat however, it can be just as harmful to your web page in the long run. Bad seo is usually caused by taking strategies and choosing services based only on price. Here are some signs to help you find figure out if you are having bad SEO done to your website:

• The SEO (search web page optimizer) assures top ten results in google.
• The SEO assures thousands of new links for your web page each 30 days.
• The SEO assures a multitude of new articles for your site monthly. 

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Search Engine Optimization

     How Search Engines Work

Search engine spiders crawl and look what is there in the Web . This process is conducted by a application, known as a spider or Google bot . Robots adhere to hyperlinks from one web page to another and catalog everything they discover on their way. Having in thoughts the variety of webpages on the Web over 20 billion it is difficult for a examine to check out a website everyday just to see if a new web page has showed up or if an current web page has been customized, sometimes spiders may not end up viewing your website for monthly or two.  

Search Engine Optimization 

We have to  examine what a spider recognizes from your website. As already described, spiders are not people and they do not see pictures, Display films, JavaScript, supports, password-protected webpages and internet directories, so if you have plenty of these on your website, you'd better run the Examine Simulation below to see if these offerings are readable by the spider. If they are not readable, they will not be spidered  not listed, not prepared in a term they will be non-existent for Google.

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SEO PROCESS

SEO is the process of  assisting the visibility of a web page or a web page in search engines. The acronym "Search engine  optimization" can seek advice from search web page optimizers. Promotion a site to increase the number of  incoming backlinks, or back backlinks, is another SEO strategy. SEO appears for “search web page search web page optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” outcomes on search engines. All significant search engines such as Google have such outcomes, where internet sites and other content such as videos.

SEO PROCESS

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Page Layout Algorithm Update by Google

This algorithm update by Google is not only important for SEO’s but it’s important for Website Designer also.

With this update Google will penalize websites in which content appears below the fold. So, if the user/website visitor has to scroll down to see the content then it’s a bad user experience and Google will consider it as a negative factor.

So, SEO’s must take care that this doesn’t happen and website designer should make a layout which follows this guideline.

Have a great week ahead. J

For more details see Google Webmaster Blog: http://goo.gl/eQDum

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Selecting Best Keywords to Target

Keyword research is most important part of any SEO campaign. Select wrong keywords to target and your entire SEO campaign will result in nothing but loss of time and efforts. Choosing the wrong keywords will force you to re-work your pages for new keywords and wait for the search engines to re-crawl your site. For this reason, a few hours trying to pick the right keywords is time well spent? 

To start, take a look at your pages. Look at them carefully and write down the words and phrases that best define your site. Try to build a list of two or three word phrases using free keyword research tools like Google Adwords Keyword Tool. Once you have developed this list of potential keyphrases you are ready for the next step: to analyze the demand and supply for those keyphrases, and choose the best ones (those with good demand and not enough supply). 

Here are some steps which can guide you through selection of best keywords to target. 

Steps to select best keywords to target: 

1. Select the right keywords for each of your individual pages. 
2. The best keywords will be those that are popular search terms (terms that people actually search for), and that clearly describe the purpose and the content of your pages. They will also have to be keywords for which there is relatively low competition. 
3. The more specific your keyphrase, the easier it will be for your site to rank well. You should therefore target keyphrases with three or more words to significantly improve your chances. 
4. There is no sense in trying to optimize your pages for super-competitive keywords where you don't stand a chance of ranking well (most one-word keyphrases fall into this category: for example, it would be impossible to rank well for the keyword 'phone'). It would be better to target phrases like: 
1. 'mobile phone' - easier but still competitive 
2. 'smart mobile phones' - easier and less competitive 
3. 'business purpose phones' - easier and not as competitive.

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